I wish that there could be someway to limit the music to ONE source or, even better, to allow those who like music during their workout to use ipods and let the rest of us enjoy our thoughts during our workout. Another alternative would be to have a few hours each day when the noise is limited to the overhead Muzak.

I also think the whole “ritual” of the gym can be very scary to people. It can be daunting if you aren’t used to getting your kit off in front of others in a changing room – particularly if you are already self-conscious about your body image – or deciding what clothes you will be comfortable in and help you ‘blend in’.

I think people feel afraid of being flagged as a newcomer, when they want to fit in. Although there will always be a period of adjustment, regardless of whether people want it or not.

And then, in my opinion, the big one: It’s no use to someone who is completely new to a gym environment, or scared of it, to walk into a gym and be told what equipment names are but not what they do. Forget about learning decent technique, starting weights or fitness assessments. I ashamed to say it often doesn’t happen, or at the very least, not professionally.
So what does someone do? Either too much or not enough. They go too easy and don’t get results and become demotivated; or they go too hard, injure themselves and vow never to return.

I know that Amelia’s gym is different in this regard, but there are many who don’t offer a comprehensive fitness assessment (and not in the revisiting-school-vein of push ups and sit and reach tests etc.) before you start a program to determine what you are capable of right now and what you want to be capable of. Just starting can help shape goals,and they undoubtedly change over time.

I’m young, relatively confident and have worked in the industry, but I am not competent to design my own program. I’ve walk into new gyms and am often given a half-hearted “program” from someone who appears to not really be interested in what I need. I always imagine my Mum being in my position. She’s never liked gyms and although I would like her to get fitter (and she will) I know she would have a very negative view if she had experienced some of my experiences.

So I think a number of things matter to make gyms more inviting to people in general, let alone baby boomers. Friendly, energetic and encouraging (not pushy and hyper) staff, definitely. Thorough fitness assessments prior to exercise are a must, with a focus on safe technique.

As for changing people’s perceptions, that’s the real challenge. It’s the challenge of getting people in there to change them. Perhaps getting testimonials out there from older people to promote the clubs. Having people from all ages and backgrounds to promote our clubs, not just the uber-fit crew. And maybe a buddy system to get people coming and motivated.

Just some thoughts…

Peter J made a good point: good staff are the key. I would have to say that is the principal difference between my gym experience here and elsewhere: the staff are really engaging.